As part of a school project, I created a fictitious visual campaign on the theme of the Francofolies 2024 festival in La Rochelle.
The visual campaign included an illustrated A3 poster representing the main visual of the campaign on the theme of the seaside area of La Rochelle. The boat's sail in the illustration represents the strings of a guitar, echoing the festival's musical theme.
Accompanying the main visual is a festival program concept, as well as a VIP ticket concept for an artist's performance.
