As part of a school project, I created a fictitious visual launch campaign for the new adidas 11 Pro TK Gold, a pair of cleats in tribute to the career of footballer Toni Kroos.
The visual campaign included a main concept, which was then adapted as an A4 poster, a web banner, or in an enlarged format to fit a carousel for social media.
Scenarios were also produced to incrust the visuals onto different media, both print and web.
