Société nationale des chemins de fer belges (SNCB), in Dutch: Nationale Maatschappij der Belgische Spoorwegen (NMBS), is the Belgian state-owned railway company founded in 1926.
NMBS SNCB is active in domestic passenger transport in Belgium and international passenger transport by conventional and high-speed trains, in partnership with SNCF, Deutsche Bahn and Nederlandse Spoorwegen.
As part of a school project, I redesigned the company's visual identity, bringing in a new logo, a new palette and a new visual system inspired by the Swiss style.
The logo is divided into four distinct parts:
On the one hand, the two intertwined “S ”s represent the principle of unity between the two main Belgian regions, despite their notable differences, such as native language and regional government.
On the other hand, the middle of the two intertwined “S ”s also symbolizes
the spacing between the rails on which trains rest and move, directly echoing the railway business, the very essence of the NMBS SNCB.
the spacing between the rails on which trains rest and move, directly echoing the railway business, the very essence of the NMBS SNCB.
In addition, the dynamic strokes on either side of the logo refer to the sense of speed instilled by the trains, which also echo aerodynamic silhouette of a high-speed train.
Finally, the colors on the dynamic lines of the logo are a direct reference
directly to the colors of the Flanders and Wallonia regions, recalling the unity between the two.
directly to the colors of the Flanders and Wallonia regions, recalling the unity between the two.
