As part of a school project, I designed a fictitious Formula E team based on a French department.
I based my concept on the Haute Garonne region, naming the team after the Occitan translation of the word “car”.
For a dynamic look, the livery is purple, in homage to the violet, the emblematic flower of Toulouse.
The helmet and overalls follow the same color code as the livery, common to the Veitura brand.
Stable elements such as logistics trucks and vans have also been created.
The stable elements continue with promotional stands or identity badges.
A fictitious digital presence was also created for the occasion, reinforcing the 360-degree branding and using the same color codes as the Veitura brand, as well as the technical codes that a race weekend has to offer.
Finally, merchandise from the stable has also been published.
